About this policy
This Cookies Policy explains how Mi Telecom Limited (“Mi Telecom”, “we”, “us”), trading as Talkin.io, uses cookies and similar technologies on our websites (including talkin.io and our sign-up and account areas). It should be read together with our Privacy Policy.
What are cookies?
Cookies are small text files placed on your device when you visit a website. Similar technologies include browser local storage and advertising identifiers. They allow a website to recognise your device, remember your preferences, keep you signed in, and help us understand how our site and advertising are performing.
Cookies set by us are “first-party” cookies; cookies set by other organisations (such as Google) are “third-party” cookies.
How we use cookies
We group the cookies and similar technologies we use into the categories below. Strictly necessary technologies are always active because the service cannot work without them. Analytics and advertising technologies are used only where you have given your consent.
1. Strictly necessary (always active)
Required for the website and your account to function. These cannot be switched off in our systems.
| Technology | Purpose | Retention |
|---|---|---|
| Account / session token (browser local storage) | Keeps you signed in and lets you complete sign-up and manage your account | Until sign-out or cleared |
| Sign-up progress (browser local storage) | Remembers your selected number and progress through checkout | Session / until completed |
| Consent preference | Remembers your cookie choices so we don’t ask on every visit | 12 months |
2. Analytics (consent required)
Help us understand how visitors use our site so we can improve it.
| Technology | Provider | Purpose | Retention |
|---|---|---|---|
| Google Tag Manager / Google Analytics | Measures site usage and performance in aggregate | Up to 26 months |
3. Advertising & conversion measurement (consent required)
Help us measure which adverts lead to sign-ups and improve our advertising.
| Technology | Provider | Purpose | Retention |
|---|---|---|---|
Google Ads (gtag.js / _gcl_* cookies) | Measures conversions from Google Ads and attributes sign-ups to ad clicks | Up to 90 days | |
Advertising click identifiers — gclid (Google), fbclid (Meta), msclkid (Microsoft) | Talkin.io / the advertising platforms | Captured from the link you arrive on and stored against your sign-up to measure conversions, including offline conversion measurement reported back to the relevant platform | Up to 90 days |
Campaign parameters (utm_source, utm_medium, utm_campaign) | Talkin.io | Identifies the marketing source/campaign that referred you | Up to 90 days |
We may share advertising click identifiers and conversion events with Google, Meta and Microsoft to measure the effectiveness of our advertising (“offline conversion” measurement). These platforms act as independent controllers for their own advertising cookies and data — please see their respective privacy and cookie notices.
Your choices
When you first visit, our cookie banner lets you accept or reject non-essential (analytics and advertising) cookies. Until you accept, those technologies do not run and the related cookies are not set. You can change your choice at any time using the Cookie settings link below or in our website footer.
You can also control cookies through your browser settings — you can block or delete cookies, or set your browser to alert you when cookies are set. If you block strictly necessary cookies, parts of the site may not work properly. Rejecting analytics or advertising cookies will not affect your ability to sign up for or use Talkin.io.
Retention
Cookies and identifiers are kept only for as long as needed for their purpose, as shown in the tables above. Advertising click identifiers used for conversion measurement are retained for up to 90 days (the Google Ads offline-conversion window), after which they are deleted or anonymised. Analytics data is retained for up to 26 months. Your cookie-consent choice is remembered for 12 months, after which we will ask again.
Changes to this policy
We may update this Cookies Policy from time to time. We will post any changes on this page and update the “Last updated” date above.
Contact
Questions about this policy can be sent to our data privacy manager: Mi Telecom Limited, Suite 2 Baker House, 4A Rodway Road, Bromley, BR1 3JL, or hello@talkin.io.